Everyone has an opinion that he/she wants to say -even though this is not seemed to be the right thing, it is what’s happening nowadays-, and 21st-century audiences are active ones, they do not want to get the content without engaging or showing their opinions on it, not just getting content with the passive review from their side.

And as said that “Interaction is the difference between a monologue and a dialogue”, this helps the content creators to get instant feedback from their audience and improve their content based on that.

Taking this to the bigger picture for large industries like broadcasting and TV Channels, the new technologies of audience engagement and interaction helped these entities to target their existing audience in an excessive way and enlarge their circle to comprise larger and more diverse types of audiences, plus building their loyalty to that entity.

Choosing the right tool for audience engagement and interaction is the responsibility that we took on our shoulders to help our customers reach different types of audiences.